Tag Archives: banking

The indus­try talks about ‘edu­cat­ing cus­tomers’ so that cus­tomers under­stand prod­ucts. But we believe if you have to edu­cate cus­tomers before they under­stand your prod­uct, you’ve already lost the opportunity.

– Brett King in The Reboot of Bank­ing.

He is build­ing a new bank. A bank with­out any plas­tic cards. A bank that uses game mechan­ics sim­i­lar to that of Foursquare to reward cus­tomers. Cool, innit?